Logistics Giant Ryder Ups Game with Pro Golfer Sam Ryder; Secures New Sponsorship Level & Launches New TV Ads
The “Driver Caddie” commercial features professional golfer Sam Ryder pitching his agent the idea of providing caddies for Ryder Last Mile deliveries to help navigate obstacles from curb to door. MIAMI, Jan. 30, 2024 – Ryder System, Inc. (NYSE: R), a leader in supply chain, dedicated transportation, and fleet management solutions, steps up its game with a new multi-year, multimillion-dollar sponsorship and advertising campaign with professional golfer Sam Ryder, now in his seventh season on the PGA TOUR®. The newly expanded sponsorship and brand-awareness campaign shifts the Ryder corporate logo from Sam Ryder’s golf shirt to a more prominent position on the front and back of his hat, as he plays on tour over the next three seasons. It also includes two new humorous TV ads featuring...
https://newsroom.ryder.com/news/news-details/2024/Logistics-Giant-Ryder-Ups-Game-with-Pro-Golfer-Sam-Ryder-Secures-New-Sponsorship-Level--Launches-New-TV-Ads/default.aspx
https://s24.q4cdn.com/431246916/files/doc_news/2024/01/Sam-Ryder-Golf-Course.jpg