Elevating Shopify E-commerce Success in 2024

This blog is an excerpt from our latest e-book “Turning the page: Preparing for the next frontier of e-commerce” by Tapcart, the end-to-end mobile commerce solution. You can check out the rest of the e-book here.

As we set our sights on 2024, Shopify merchants are gearing up to face new challenges and seize fresh opportunities in the e-commerce landscape. One undeniable trend that promises to reshape the future of Shopify brands? The increasing significance of mobile commerce. So, let’s delve into why mobile commerce is poised to become even more crucial for Shopify businesses.

The shifting landscape of customer acquisition

Let's start by addressing a pressing concern: the evolving landscape of customer acquisition. It's no secret that acquiring new customers has become a daunting and costly endeavor. Traditional marketing channels are oversaturated, and the competition is relentless. To make matters more challenging, statistics show that newly acquired customers tend to slip away faster than ever before.

The value of customer retention

Studies reveal that it costs five times more to acquire a new customer than to retain an existing one. While the average merchant may have only a 21% returning customer base, 43% of their sales are generated from this audience. This highlights the critical importance of not only attracting customers but also retaining and engaging them. This is where mobile apps come into play.

Harnessing the potential of mobile apps

Mobile apps provide a dedicated channel for engaging with returning customers and making them feel valued. The allure of exclusivity cannot be overstated. By offering a unique and personalized experience through your app, you can cultivate brand loyalty and significantly boost customer retention rates.

Additionally, mobile apps unlock the potential of push notifications—a direct line of communication to your customers' mobile devices. This feature enables you to send tailored messages, promotions, and updates directly to your audience. Imagine securing a coveted spot on your customers' home screens. Once you do, the True Classic app is the first place they’ll look to when they are considering getting new Ts. They’ll skip the Google Search and come directly to your door. That's the power of mobile apps.

Meet Tapcart: Your mobile commerce partner

Now, let's introduce Tapcart into the equation. Tapcart serves the largest number of Shopify Plus merchants, possessing a deep understanding of the challenges and goals unique to e-commerce businesses. They're equipped with dedicated customer success managers who leverage industry benchmarks to expedite the success of their merchant partners.

In conclusion, as we venture into 2024 and beyond, it's evident that mobile commerce will play a pivotal role in Shopify e-commerce success. Customer acquisition hurdles, the imperative shift toward profitability over rapid growth, and the urgency of retaining customers are all reasons why mobile apps are indispensable. With a trusted ally like Tapcart at your side, you can confidently navigate this dynamic landscape, ensuring that your brand not only survives but thrives in the competitive world of e-commerce.

In our latest e-book, we into what e-commerce businesses should be thinking about as we turn the page and head into 2024. Ryder and a handful of our top partners are bringing clarity to an uncertain landscape where recession is looming and customer retention has never mattered more. Download “Turning the page: Preparing for the next frontier of e-commerce.”